AI Insights · Timothy · April 2025
Top 5 Film & Television Apps on iOS in Portugal: Q1 2025 Performance
Explore the performance trends of top film and television apps on iOS in Portugal during Q1 2025, including Amazon Prime Video, HBO Max, Netflix, Disney+, and NOS TV.
The first quarter of 2025 saw varied performance trends among the top film and television apps on the iOS platform in Portugal. Here's a closer look at how these apps fared in terms of downloads, revenue, and active users.
Amazon Prime Video experienced a fluctuating revenue trend, peaking around $21K in early March. Weekly downloads showed a declining pattern, starting at 9.8K and dropping to approximately 3.3K by the end of March. Active users, however, showed resilience, with numbers stabilizing around 55K towards the quarter's end.
HBO Max: Stream Movies & TV observed a revenue increase, reaching a high of about $41K in late February. Downloads saw a peak in early February with 6.4K, while active users maintained a strong presence, averaging around 84K throughout the quarter.
Netflix displayed a steady revenue increase, reaching $12.7K in late February. Downloads decreased from 7.5K to just under 3K by quarter's end. Active users showed a downward trend, ending the quarter at approximately 126K.
Disney+ saw significant revenue fluctuations, peaking at $108K at the start of the quarter. Downloads peaked at 6K in early March, while active users remained stable, averaging around 67K.
NOS TV had modest download numbers, starting at 1.6K and decreasing slightly to 1K by March's end. Active users remained consistent, hovering around 15K throughout the quarter.
These insights are derived from Sensor Tower's comprehensive analytics, providing a detailed overview of app performance in the competitive Portuguese market. For more in-depth analysis, visit Sensor Tower's platform.
